Tips for creating effective surveys

Your [insert committee here] chair has just suggested that a survey be sent out to take the congregation’s temperature around that committee’s area of ministry. You groan inwardly, because your experience with surveys is that they tend to solicit personal preferences more than information that can be used to shape the ministry’s direction.

It’s true that surveys can muddy the waters if they are not executed well. But surveys can help clarify the church’s needs because they ask the same questions of everyone, yield responses from a range of congregants, and collect a lot of written information. Here, then, are some tips for making your survey as useful as possible.

Identify the goal(s) of the survey. What does the committee hope to gain from this exercise?

Ask questions that elicit the most helpful responses. How will the questions focus respondents on the church’s needs rather than the survey-taker’s preferences? What information will be most useful to the committee? What kinds of survey questions will draw out that information?

Decide on the right number of questions. What survey length will be comprehensive enough to get needed information but not so long as to discourage people from taking it? What is the proper balance between multiple choice/rating questions and free-response questions?

Provide multiple means for taking the survey. Utilizing electronic and hard copy options will allow church members to complete the survey no matter what their comfort level with/access to technology and attendance patterns are.

Determine the best window for survey distribution. Don’t send out the survey in the midst of active conflict or while everyone is on vacation. Do send it out so that the committee has ample time to process the returns before making important decisions. Ensure that the survey is available for a long enough time that everyone will see it and have a chance to respond, but not so long that people will put off filling it out.

Be clear about who will see the survey responses and how the responses will be used. Transparency about the handling of the survey will build trust in the committee and send the message that the congregation’s input is important.

Use the survey in tandem with – not in place of – congregational conversations. Surveys can be conducted before churchwide discussions, and the survey responses can help shape those events. Surveys can also be used as follow-up after congregational conversations.

What wisdom about surveys would you add to this list?

Creative Commons image “survey” by Sean MacEntee is licensed under CC BY 2.0.

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